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How to choose the right typography for your blog?

The font says a lot about your projects. Choosing it is an essential step in building an image that will captivate your persona.

The font choice must follow a purpose to not disturb the project. Typography causes, at first sight, a perception in readers (positive or negative) — and that is important to understand how they will judge all the remaining designs.

Thus, knowing how to choose the right typography for your blog is the best way to set the tone of the entire project to guide the reader’s feelings towards interacting with your design without distractions or visual appeals. So, before looking for a bank of free fonts, consider the following questions.

1. Determine your blog’s personality

To combine the message and the purpose of design, you must list the qualities and characteristics that you want to communicate with it. Will the content of your blog be more serious or relaxed? What do you want to discuss?

If you’re getting out of the way, ask yourself:

“Does this font support the qualities of the brand or complement the purpose of my design?”

The best font choices follow those principles.

2. Consider disclosure channels

The medium through which the design will be transmitted also interferes with the typographic choice. For example, a book needs a font that does not tire your eyesight.

On the other hand, social media posts require fonts suitable for mobile devices — they are the primary channel for younger users, and your blog must have a responsive design for each device.

3. Avoid decorative fonts for long-reading

Decorative fonts are never suitable for long-readings and should be used only in titles and to convey short information. Avoid fonts that cause visual impressions if the project does not refer to the related context. For example, wood texture represents the rustic; chalk reminds the school environment.

Using decorative fonts can help to reach a better positive impact, although the incorrect use makes the design look inappropriate for your typography brand strategy. To make no mistake, select a more neutral font.

4. Choose neutral fonts

Every designer needs some neutral fonts to adapt well to any context. They are usually applying Serif or Sans Serif to avoid drawing attention or tiring reading experience.

Making writing variations with the same typeface is a relevant strategy to highlight information without compromising homogeneity. Those typographic families present different measures and styles (light, regular, medium, bold or heavy, narrow, condensed, extended, or small caps).

5. Use complementary fonts

Find a combination of fonts that are pleasant to the reader to base all your blog content on. To do that, determine which characteristic the fonts share — if they are very different, they will have nothing in common.

That can be related to the height and width or structure of the font. To make it easier, choose fonts produced by the same designer — you will have more chances to find fonts sharing the same appearance or structure, which facilitates the combination.

6. Determine the maximum number of fonts to use

Some designers say that one font is enough for most projects and that three is the maximum amount to avoid a polluted and messy layout.

Where to find free fonts?

See below five free font banks to choose the best typography for your project.

1. Google Fonts

The Google Fonts directory is free and one of the best tools for anyone who needs typography for a graphic or web project. The catalog is extensive and well organized.

2. Adobe Typekit

The Adobe font bank has a free version with more than 230 fonts for you to synchronize with other company applications.

3. Fontsquirrel

One of the best-organized banks, Fontsquirrel has the catalog indicated for commercial and corporate websites.

4. Fontfabric

In Fontfabric, renowned designers offer complete collections and demos of fonts that will transform the look of your content.

5. Da Font

The Da Font bank has a compilation of fonts sent by users from all over the world. Some categories to classify them help users to choose.